Unkasoft announces agreement with Microsoft’s mobile advertising division for non-intrusive advertising

Unkasoft, a provider of advergaming and mobile marketing, today announced an agreement with Microsoft’s mobile advertising arm to use Microsoft’s ad server, Atlas, for the GameSpace project, a new form of non-intrusive advertising.

GameSpace provides media companies with an effective way to promote digital content or products and brands to vital segments of the market through games delivered on user’s mobile phones. GameSpace is claimed to provide many benefits to the mobile operator, including an increase in income from content, the potential to widen the number of users by offering content for free or for preview and a new income source for back catalogue games.

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